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Andy is Granite Creative’s vision-setter, mentor, chief strategist and senior enthusiast. His passion for connecting with people catalyzes the firm’s approach to strategy, design, content and analytics. He oversees our team of writers, designers, developers and strategists who create traditional, web and integrated marketing solutions for clients.
A writer and communicator by trade, Andy was most recently the head of branding and strategy at a creative agency serving a wide range of B2B and B2C clients, from tech start-ups to Fortune 500 companies. He is an advocate for human centered design and behavioral economics principles. This comes to life in his approach to user experience in all aspects of branding, marketing and content strategy. He’s not shy to infuse ideas with research and data, either. All of this leads to the most productive storytelling; it’s how modern business challenges intersect with audiences’ needs. He directs, facilitates and mentors the entire Granite Creative team to deliver marketing that translates each client’s messaging into an experience that real humans like and need.
Andy’s prowess as a communicator is broad and far-reaching. He is an author and dad blogger with three books to his credit. Andy is also the emcee and a cofounder of a long-running comedy troupe; he teaches a college class on humor and public speaking as well. Andy has earned a graduate certificate from Cornell University in Integrated Marketing and a B.A. in Communications from Waynesburg University. He also completed the prestigious Level C Certified Brand Specialist certification program run by renowned branding expert Marty Neumeier.
He’s a proud married father of three children.
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