Top 5 Social Media Management Tools (And Why You Need to Be Using One)

by | Apr 16, 2021 | Insights, Social Media

In this day and age, having a strong social media presence should be a critical component of any business’ marketing strategy. Platforms like Facebook, Twitter, LinkedIn, and Instagram allow businesses to find their target audience, and distribute important information to them on a weekly, daily, or even hourly basis. When done correctly, social media marketing can be one of the most cost efficient and effective ways of increasing a business’ presence and reputation online. But social media management doesn’t come without its challenges.  

Sharing numerous posts each day across multiple platforms can be an overwhelming task, especially if you are managing the accounts of multiple businesses. This is where a social media management tool becomes a necessity.

What is a Social Media Management Tool?

A good social media management tool will act as a central hub for all of your accounts and platforms. You will be able to schedule posts and content, interact with followers, and analyze your metrics, all from one convenient place. This will ultimately save time, decrease the chance that you are ignoring a potential customer, and provide you with valuable insights into how your business is performing, and how it could be improved.

There are a number of social media management tools available out there, but today, we are going to review our top 5. They can range in price and capabilities, so use this guide to help you decide which one will best suit the needs of your business.

1. Hootsuite

Hootsuite Post Scheduling

Image: Hootsuite Post Scheduling – Source

Hootsuite is best known for its outstanding tracking and analytics tools. It can give you up-to-the-minute metrics to let you know exactly how your social media pages are performing and give you insights into what you can do to improve your results.

Hootsuite has several plans available, including a free plan. While the free plan only allows you to manage 3 profiles, it may be a good place to start to see how the program works. If you know you are looking for something more, Hootsuite has plans ranging from $29-$599/month. These plans vary widely in capability, so you can be sure no matter the scale of your business, they have something tailored to your needs.

2. SEMrush

SEMrush reporting dashboard

Image: SEMrush reporting dashboard – Source

Tracking and analyzing the performance of your posts is a crucial feature in any social media management tool. SEMrush not only lets you analyze your own metrics; it lets you track and analyze your competitors’ accounts as well. This allows you to learn valuable lessons from your competitors’ successes… as well as their mistakes.

Social media management is only one aspect of the toolkit SEMrush offers. In addition, they offer services in SEO, content marketing, market research, and advertising. The three plans are more expensive because of this, but if you are going to use the tools, the deal is unbeatable.

3. Sprout Social

Sprout Social for small businesses

Image: Sprout Social for small businesses – Source

Sprout Social is trusted by some of the world biggest brands, and for good reason. Sprout’s analytics make it easy for you to understand trends and insights based on your social accounts, and to dive deep into specific details that allow you to strategize you’re your business. It also shows you your return on investment (ROI), ensuring you that the product you are paying for is worth the cost.

In addition to Sprout’s technical capability, it also looks great and functions intuitively. The user interface makes it easy for you to schedule posts for multiple accounts, view your analytics in an easy to read format, and interact with followers.

 4. Commun.it 

Commun.it top Tweets feature

Image: Commun.it top Tweets feature – Source

Commun.it is an effective and easy-to-use social media management tool. It allows you to manage several accounts and schedule posts for all of them. It also allows you to interact with and respond to your followers. Like the other tools in this guide, it shows you valuable analytics and insights into how to improve your social media strategy.

One thing that sets Commun.it apart from the others is the “Leads” tab. The Leads tab searches for common keywords you use in your posts and shows you other accounts that tend to use the same keywords. This can be an extremely valuable tool to connect you to potential partners and collaborators, and ultimately grow your business.

5. Agorapulse

Agorapulse social media management

Image: Agorapulse social media management – Source

Last, but certainly not least on our list is Agorapulse. Agorapulse is a wonderfully designed social media management tool with powerful features and an intuitive user interface. It allows to you schedule posts, analyze your metrics, and manage follower interactions in one convenient location.

Agorapulse also allows you to plan and manage Facebook contests. This opens up another level of follower interaction. Facebook contests draw more people in to view your page, which leads to more followers, more likes, and more business for you!

In Conclusion

Choosing a social media management tool doesn’t have to be a daunting task. Each one has slightly different features, user interfaces, and price points.

It’s important to understand your business needs to best decide which one will work for you. Although there are many options for social media management tools online, this guide should provide some insight into which one will best suit your needs.

If you’re interested in learning more about our social media marketing services, please contact us at: info@granitecreativegroup.com or call 717-556-1054.

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