Relationship Building and Cornerstone Content, the Keys to SEO Success

by | Oct 23, 2020 | Insights, Search Engine Optimization

I recently appeared as a guest on the Nine-Five to Freedom podcast with host Nick Nalbach. We spoke for nearly an hour, and as I listened to the conversation, there was a clear theme throughout.

Building relationships and creating amazing, cornerstone content are critical components of your SEO success.

Think about it. Let’s look at it from the perspective of link building, which is one of the key factors in determining your search rankings.  

You build relationships with:

  • Blog owners for guest posting opportunities
  • Editors for link insertions
  • Likeminded professionals for social media collaboration
  • Journalists for getting quotes on major publications

Those are just a few of the relationships that can help you achieve better SEO results. Relationship building is critical in any aspect of marketing, and it’s clear that this applies strongly to SEO as well.

And what about cornerstone content?

Well, it all revolves around this. All your marketing, in fact, revolves around high-quality content. High quality content can help you:

  • Rank better for targeted keywords
  • Gain organic backlinks
  • Earn shares on social media
  • Keep visitors on your website longer
  • Boost your analytics

Again, this is just the tip of the iceberg. If you focus on building strong relationships with the right people and creating amazing content that thoroughly answers questions for your audience and fills gaps where they are not having their needs met, you can win at the SEO game.

Click on the graphic below to listen to the full conversation:

Podcast SEO traffic


If you’re interested in learning more about our content marketing services, please contact us at: or call 717-556-1054.

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