New Strategy, New Website

Spitz & Neville is a law firm in Charleston, South Carolina focused on partnering with both individuals and businesses on real estate and general business matters. The firm was launched in 2020 by two experienced attorneys looking to start their own practice. As such, the firm would require initial marketing efforts for the launch.


Since the firm was brand new, the managing partners needed to develop branding as well as a basic digital presence to help the firm appear in online searches. The team sought out the assistance of Granite Creative Group to help develop a strong brand and determine the best digital solutions for the launch.


The Granite Creative team worked closely with the firm’s managing partners in discovery and strategy meetings to develop the right approach to launch the business. Based on a deep understanding of the firm’s target audience, and bringing previous experience executing marketing strategies for law firm clients, Granite executed the following services for Spitz & Neville.


Logo design


Brand style guide


New website design


Website copywriting


SEO strategy


On-page optimization of copy and images


Local SEO


With a brand-new website in place, along with a presence on local and industry-focused directories, the firm’s online presence received an immediate boost. Based on initial results, the firm signed on to continue working on a phase two promotional project with Granite Creative, including SEO and editorial strategy.


Increase in organic traffic in 4th month over 2nd month after site launch

Replaced old search results from previous firm with new #1 position for attorney name searches


Average time on site


“The entire team at Granite Creative Group were excellent from start to finish. Anthony, Randy, and Joe did a wonderful job creating my new firm’s website, our logo, and optimizing everything for us to have a very nice online presence. I cannot speak any higher of them. They were professional, polite, and prompt throughout the entire process.”

Ryan Neville, Esq. – Managing Partner – Spitz & Neville

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