New Strategy, New Website
Spitz & Neville is a law firm in Charleston, South Carolina focused on partnering with both individuals and businesses on real estate and general business matters. The firm was launched in 2020 by two experienced attorneys looking to start their own practice. As such, the firm would require initial marketing efforts for the launch.
THE CHALLENGE
Since the firm was brand new, the managing partners needed to develop branding as well as a basic digital presence to help the firm appear in online searches. The team sought out the assistance of Granite Creative Group to help develop a strong brand and determine the best digital solutions for the launch.
THE SOLUTION
The Granite Creative team worked closely with the firm’s managing partners in discovery and strategy meetings to develop the right approach to launch the business. Based on a deep understanding of the firm’s target audience, and bringing previous experience executing marketing strategies for law firm clients, Granite executed the following services for Spitz & Neville.
Logo design
Brand style guide
New website design
Website copywriting
SEO strategy
On-page optimization of copy and images
Local SEO
View website at: spitzandneville.com
THE RESULTS
With a brand-new website in place, along with a presence on local and industry-focused directories, the firm’s online presence received an immediate boost. Based on initial results, the firm signed on to continue working on a phase two promotional project with Granite Creative, including SEO and editorial strategy.
225%
Increase in organic traffic in 4th month over 2nd month after site launch
Replaced old search results from previous firm with new #1 position for attorney name searches
2:33
Average time on site
Testimonial
“The entire team at Granite Creative Group were excellent from start to finish. Anthony, Randy, and Joe did a wonderful job creating my new firm’s website, our logo, and optimizing everything for us to have a very nice online presence. I cannot speak any higher of them. They were professional, polite, and prompt throughout the entire process.”
Ryan Neville, Esq. – Managing Partner – Spitz & Neville
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