New Products, New Look

SE Healthcare is a software company that offers a set of specialty-specific performance analytics solutions to healthcare providers and their practices. The solutions empower practices to achieve higher reimbursements from payers, enhance patient experience and patient engagement, improve overall practice performance and ultimately grow their business. The company was looking to launch into several new markets with new products and they were looking to take marketing to the next level.


SE Healthcare needed to upgrade their website, create a variety of new collateral pieces, enhance their social media presence and prepare to launch strong marketing campaigns into multiple new markets. There was a lot of work to do and little time to do it. The project needed to move forward at an expedited pace due to the pending launches.   


Our team developed an ambitious go-to-market/marketing strategy for the company. The strategy called for enhancements to the company’s website to create a more user-friendly experience, executing a complex SEO/content strategy, creating high-quality marketing materials, and ultimately improving SE’s brand and presence. The final product delivered the following:


Enhanced logo and new set of brand guidelines


New website optimized for search and user experience


Multiple pieces of marketing collateral for print and digital


Improved social media presence that boosted followers and engagement 


High-quality email campaigns


Multiple videos highlighting customer testimonials and team member thought leaders


Strong editorial presence of blog articles and eBooks  


After launching the project, SE Healthcare began to see significant ROI: 


Increase in website traffic


Increase in number of social media followers on LinkedIn, Facebook and Twitter

Significant increase in website leads enhanced the sales pipeline


12-point increase in Moz’s domain authority ranking

Collection of a large number of newsletter subscribers


“This a stellar team with the ability to truly develop and execute marketing strategies that drive business. Their efforts have led to significant increases in website traffic, improvements to our position in search and a consistent increase in leads flowing into our pipeline.”

Doug Shand – SE Healthcare – CEO

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