Aligning Marketing Efforts with Firm’s Five-Star Services 

Saxton & Stump is a full-service law firm providing businesses across virtually all industries with legal and consulting services. The firm applies strategic solutions and provides problem-solving support to help their clients navigate legal issues and thrive in an increasingly complex world.

THE CHALLENGE

Saxton & Stump is a fast-growing organization. The firm has developed a strong presence in the Central Pennsylvania market and beyond and continues to bolster their services and resources with the addition of high-profile attorneys, healthcare and business professionals and new practice areas. As the firm continues to grow, marketing each practice area and continuing to enhance brand recognition has become increasingly complex. A high-performance marketing strategy was necessary to ensure the brand was in line with the services and resources offered by the firm.

THE SOLUTION

A complete marketing plan was created for the firm, along with multiple business plans specific to new attorneys and practice areas. A high-quality digital presence was developed to match the quality of the services offered by the firm. To enhance recognition within the market, an ambitious communication strategy was developed and executed. The following are components of ongoing marketing efforts for the firm:

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A new website optimized for search and user experience

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Branding and editorial style guides to keep visuals and messaging consistent

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Social media marketing and management

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Marketing collateral design and creation

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Targeted email campaigns

View website at: SaxtonStump.com

THE RESULTS

In a short period of time, positive ROI began rolling in. The Saxton & Stump team was thrilled to experience:  

125%

Increase in website traffic since inception of marketing strategy execution

New revenue generated via website leads

30%+

Click-through rate on email campaigns

253%

Increase in LinkedIn followers over the period of one year

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