Diving Head First into a New Market  

Reimbursement Pathways is a consulting company that works with healthcare providers in the areas of payer contract evaluation, management, performance and negotiations. The company had developed a business plan and brought on some high-level talent, so the next step was to roll out their offerings to the healthcare market. To do this, they would need a strong marketing effort to gain an initial foothold.

THE CHALLENGE

Reimbursement Pathways did not have an in-house marketing team, but they knew that a high-quality website would be a necessity. With multiple pitches to high-potential prospective clients and interested investors already planned, the team would also need some materials to help promote the brand and its offerings, and they would need them fast.

THE SOLUTION

We worked closely with the Reimbursement Pathways team to formulate a marketing strategy that aligned with the goals and objectives of their business plan. We developed the company’s marketing materials from the ground up and created both a digital and physical presence that matched the quality of the services they provide.

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Insight into the market and a strategy to help the company reach its audience

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Website optimized for search and user experience

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High-impact PowerPoint presentation templates

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Professionally designed business cards and stationary

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Logo and new set of brand guidelines

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Email templates for business development

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Web page copy

Testimonial

“We had a very positive experience working on our website design project with the Granite Creative Group team. The site not only looks great, but it’s been very helpful in driving business.”

Michael High – Director of Reimbursement Services – Reimbursement Pathways

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