Launching Venture for New ADR Company

Optimal Dispute Resolutions provides clients with experienced arbitrators and mediators to help avoid potentially costly litigation. The company offers the full scope of arbitration and mediation services and works with clients across the country to resolve complex disputes.

THE CHALLENGE

As the company looked to enter the alternative dispute resolution services market as a new business in 2018, it faced the daunting task of gaining a foothold in a market with large, established competitors. One major differentiator was that Optimal is led by Judge Lawrence Stengel (Ret.), former chief judge of the U.S. District Court for the Eastern District of Pennsylvania. The company needed a plan and marketing materials that would help launch it into the market and drive business quickly.   

THE SOLUTION

Our team worked to develop a strong communication strategy, complete with several complex email campaigns, social media marketing and a newly developed digital presence. The goal was to help the company gain brand awareness and help drive business. Our team delivered the following:

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Several multi-faceted email campaigns

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Website optimized for search and user experience

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Social media posts and graphics

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High-impact PowerPoint presentation templates

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Digital and print advertising campaigns

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Logo and a new set of brand guidelines

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Multiple pieces of marketing collateral for print and digital

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Web page copy

THE RESULTS

The results of our marketing campaign exceeded our client’s expectations and industry standards:

23.28%

Email click to open rate

68%

Email open rate

Inquiries about doing business resulting from ad views

12.6%

Conversion rate on LinkedIn Sponsored Content campaign

Testimonial

“This team is exceptional. Their support and expertise played an integral role in helping us to successfully launch Optimal and gain traction in the market right from the start.”

Hon. Lawrence F. Stengel (Ret.) – CEO – Optimal Dispute Resolutions

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