Gaining Traction in a Competitive Market 

Granite HR Consulting (GHRC) is a full-service human resources center serving companies throughout the mid-Atlantic region. The company was founded in 2018. It is led by a seasoned human resources executive with more than 25 years of HR expertise and staffed with other highly experienced legal, HR and business professionals. GHRC specializes in providing HR consulting and executive coaching to organizations of all sizes and types.


GHRC was looking to gain traction in a competitive market. The company required a go-to-market strategy accompanied by a digital presence that was discoverable and engaging. A competitive analysis and marketing strategy were needed to point the company in the right direction.


Our team took a deep dive into the regional HR consulting market and provided GHRC with a competitive analysis and a strategy document detailing the first steps necessary for a successful launch. From there, we executed the following components of the strategy:


A new website optimized for search and user experience


Videos and other content to enhance the website


Brochure, branded folder and additional marketing collateral


The GHRC team experienced the following results:

Consistent monthly increase in organic search

Leads generated through website led to signed contracts

Multiple videos produced and published

High-quality marketing collateral for business development enhancements


The strategy and guidance this team provides has really helped us grow our business. They consistently produce top-notch work, and the level of customer service we receive is greatly appreciated!

Leslie Elsner Bell – Executive Director – Granite HR Consulting

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