Gaining Traction in a Competitive Market
Granite HR Consulting (GHRC) is a full-service human resources center serving companies throughout the mid-Atlantic region. The company was founded in 2018. It is led by a seasoned human resources executive with more than 25 years of HR expertise and staffed with other highly experienced legal, HR and business professionals. GHRC specializes in providing HR consulting and executive coaching to organizations of all sizes and types.
THE CHALLENGE
GHRC was looking to gain traction in a competitive market. The company required a go-to-market strategy accompanied by a digital presence that was discoverable and engaging. A competitive analysis and marketing strategy were needed to point the company in the right direction.
THE SOLUTION
Our team took a deep dive into the regional HR consulting market and provided GHRC with a competitive analysis and a strategy document detailing the first steps necessary for a successful launch. From there, we executed the following components of the strategy:
A new website optimized for search and user experience
Videos and other content to enhance the website
Brochure, branded folder and additional marketing collateral
View website at: granitehrconsulting.com
THE RESULTS
The GHRC team experienced the following results:
Consistent monthly increase in organic search
Leads generated through website led to signed contracts
Multiple videos produced and published
High-quality marketing collateral for business development enhancements
Testimonial
The strategy and guidance this team provides has really helped us grow our business. They consistently produce top-notch work, and the level of customer service we receive is greatly appreciated!
Leslie Elsner Bell – Executive Director – Granite HR Consulting
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