User Experience Updates for Website and Member Portal

CPP is a leading medical professional liability risk retention group serving all of Pennsylvania. They are focused on insuring healthcare providers and their practices. The company has experienced extensive growth year-over-year, and the leadership team decided it was time for the company’s online presence to catch up.

THE CHALLENGE

CPP’s website and member portal were outdated, and the user experience required optimization. The website had been hard-coded, which made it virtually impossible for the team to make even the simplest updates. Additionally, the company was looking for new, creative ways to connect with their members and engage prospective members for recruiting purposes. The CPP team reached out to Granite Creative Group for help, and we quickly set to work.

THE SOLUTION

After an initial series of phone calls and meetings, we developed a clear strategy for the direction of the website redesign that would improve user experience and engage site visitors more effectively. Our team also recommended the creation of an animated explainer video and an enhanced social media presence. The CPP team was on board, and off we went. The final product delivered the following:

N

A new website optimized for search and user experience

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An improved social media presence that boosted followers and engagement

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A high-quality animated video that clearly and creatively defined the company’s value

View website at: cpprrg.com

THE RESULTS

In a short period of time, positive ROI began rolling in. The CPP team was thrilled with the results:

243%

Increase in website traffic 4 months after launch

Positive comments from members about usability and overall experience on the website

100%

Increase in number of social media followers on LinkedIn, Facebook and Twitter

A user-friendly CMS system that the client could easily update

Testimonial

“The Granite Creative team has really helped us take our marketing to the next level. We couldn’t be happier with the quality, professionalism and customer service we received.”

Nina Mullins – MPL Sales Executive – CPP

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