How to Learn SEO On Your Own
(This Post is Written by a Guest Author)
To grow your business in today’s digital world, it’s important to learn Search Engine Optimization (SEO).
An SEO training course can teach you all there is to know about growing your business through search engines, which eventually leads to more brand recognition and sales.
What is SEO?
Search Engine Optimization (SEO) helps your website gain more visitors by improving its ranking on search engines.
Think about it this way: your website is a travel destination, and search engines are maps that will take people there. If your website doesn’t show up on the “map”, how will people ever discover you?
We live in a digital world, and people find the information they need online, via search engines. Google receives more than 63,000 searches per second — as a business, it would only be wise to take advantage of this fact.
SEO Training Course: Doing it on Your Own
So, you want to learn SEO on your own? Sit back, relax, and don’t be intimidated by all of the technical terms. It’s not as hard as it seems!
Join an SEO Training Course
This is the fastest way to equip yourself with SEO knowledge and tools. There are plenty of online SEO training courses out there, ranging from week-long to month-long courses. They are usually joined by small and large-scale businesses, as well as professionals who are looking for a career change.
Read Insights from Experts
Fortunately, there are plenty of websites available that present SEO and marketing advice. We recommend sites like Search Engine Watch, the Moz Blog, SEMrush, Ahrefs and other that post articles by seasoned. The articles offer actionable insights and examples for the latest trends in SEO.
Theory is one thing, but practice is what sharpens the knife. The best way to practice what you learned in an SEO training course is by setting up your website. There are free resources on the Internet that can launch a blog in minutes. This will help you see the real-time effects of SEO techniques.
Master Keyword Research
Keywords are at the core of SEO. Understanding what keywords people use to search for things relevant to your business can increase your website’s ranking. Certain keywords are more precise than others, so you’ll need to know how your audience thinks to create content that is click-worthy and valuable to them.
Find a Mentor
Learning SEO on your own can be challenging (and lonely) without a mentor. Find a good mentor who can be your source of inspiration. Mentorship will let you see deeper into the industry, and you might even learn a few “top secret” tips and tricks along the way.
An SEO training course might seem confusing at first, but don’t get discouraged. With determination, you can quickly master the basics and apply your valuable learnings to your business. You’ll see a significant increase in traffic in no time.
Guest Author Bio
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007.